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Research papers

Brand evaluation

The paper is divided into 3 parts. The first part asserts that value creation for both the consumer and the share holder is the overriding objective of commercial organisations and that brand value is a critical bench mark in measuring a company's...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Authors: Howard Barrett, Nick P. Bertolotti
June 15, 1992
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Citation

Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/brand-evaluation